Master in Marketing

This degree program leads to a Master of Science (MSc) degree and provides students with comprehensive knowledge of different tasks and instruments in marketing and market research. It focuses on teaching skills and scientific methods that can be used to solve problems and issues specific to marketing.

Interdisciplinary teaching throughout the program covers the fields of marketing, data science, psychology, communication science, information systems and statistics with strong links to practical applications, as well as current marketing trends such as digital marketing, e-commerce and sustainability management. The degree program has a strong international focus.

In addition to courses taught in English, the School offers partnership programs with top universities in other countries.

This degree program is taught in German. Therefore, a good knowledge of German is an essential prerequisite to successfully completing the degree program. Proof of German language proficiency at DSH 2 level or equivalent is required for admission.

For further information, please visit the WiSo website.